Press and public relations work is a topic that hardly any organisation, initiative, company, association or government agency can do without these days. Strategic and professional communication is necessary to make oneself and one's work better known, to promote it, to raise awareness and build acceptance. This applies even more to the area of migration and integration. Accordingly, press and public relations come with responsibilities : The way one's own work is presented has a decisive influence on how it is perceived.
Migration- and discrimination-sensitive media and public relations work is well aware of this responsibility. At the same time, it expresses what is already taken for granted in many places: the goal of equal and respectful coexistence. In order to express that goal, it helps to pay attention to some issues and aspects of relevance in this area:
Discrimination and migration sensitivity as a topic for press and public relations work
Discrimination-sensitive writing in press and public relations work
Non-discriminatory images in press and public relations work
The issue of framing and its importance for migration-sensitive public relations work
Discrimination sensitivity in job advertisements and application procedures
An overview of further links and suggested reading
Handouts on discrimination-sensitive press and public relations work